I was part of the team that led the branding efforts for the past two seasons of all events organized and hosted by Meydan Equine and its affiliated brands—including the Emirates Equestrian Centre, Dubai Equestrian Club, Emirates Racing Authority, and Dubai Racing Club. As their primary branding partner, we developed integrated 360° brand solutions, from crafting the overall look and feel of each brand to producing creative assets, digital marketing materials, and promotional touchpoints. Our work ensured a cohesive and elevated brand presence across all platforms and event experiences.