Taqeef, the region’s market leaders in the AC industry for 50 years, wanted to raise awareness about CoolCare, it’s five year protection plan. We built on the key insight that it was one of the longest hassle-free AC warranties offered in the region and therefore something to be celebrated. In other words – something to high five to. The tactical campaign we developed was simple, friendly, and direct – much like the brand’s offering.

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