Taqeef, the region’s market leaders in the AC industry for 50 years, wanted to raise awareness about CoolCare, it’s five year protection plan. We built on the key insight that it was one of the longest hassle-free AC warranties offered in the region and therefore something to be celebrated. In other words – something to high five to. The tactical campaign we developed was simple, friendly, and direct – much like the brand’s offering.

 

The idea was further enhanced by eye-catching visuals of a polar bear and a penguin – two Arctic residents vying for a high five along the streets of the UAE. The clean minimalistic creatives set against the cool blue backdrop were not just visually appealing but also conveyed the message instantly.

 

 

The campaign with dual-language billboards, lampposts, and print and radio ads served as a cool respite from the heat of the summer – doing just what it promised.

 

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