Hype is a start-up apparel brand in the UAE focusing mainly on caps. The owner, Mr. Al Tamimi noticed that the popularity of caps in the UAE is fastly growing. Being a cap enthusiast himself, Al Tamimi decided to create his own brand, thus the birth of Hype.

Hype aims to provide high quality and classy caps not just for the Emiratis, but for everyone, regardless of race, skin color, or religion.