This identity positions Evolvant as a friendly, reliable, and trusted tech brand. While the classic no-fuss typeface instantly places Evolvant within the IT industry and gives it a timeless quality, the soft rounded curves of the typeface showcase the brand’s approachable nature. The connecting v and a subtly hint at connectivity and highlight the brand’s seamless integrated services that bring together the digital and human workforce. The cursor at the end skilfully connotes the coding and programming aspect of the brand and adds a dash of colour to the identity.